Not surprised by their actions…. and I love reading tasteful PR messages, Accenture’s PR film must have been strategizing for a bit about how best to handle this. We didn’t cover that type of scenario in the Crisis Communication workshop, but maybe Mr. Cowen will add it in now ; )
I can see why Gilette might cut him some slack, since Gilette is a consumer product and there are probably some cheating husbands who need to shave) but in my opinion Accenture did the right thing. It will be interesting to where the other companies fall…. I would think the higher end companies will be following suit…. since at least for the next year or two, til he polishes up his reputation. The man doesn’t really need to work at all anymore anyway…. according to Forbes, he’s worth an estimated $600 million.
http://news-briefs.ew.com/2009/12/14/accenture-terminates-sponsorship-with-tiger-woods/